Little yellow band
worn for big cause
By Casey Cavalier
Staff Writer
Have you seen them? In the past year, yellow
“LiveStrong” wristbands have been
spotted on the wrists of political leaders, athletes,
actors and many folks at North Lake College. Everyone
from Prince William to Matt Damon can be seen
sporting the yellow bands from Texas.
Cancer survivor, champion cyclist, and famous
Texan Lance Armstrong has achieved fund-raising
success by selling yellow rubber wristbands stamped
with the phrase “LiveStrong.” Through
the Lance Armstrong Foundation (LAF), 31 million
people have purchased a LiveStrong wristband.
Counterfeit bands have also appeared on the market.
Buyer beware!
Proceeds from the official one dollar wristbands
benefit LAF and propel their campaign to celebrate
and support the ten million people living with
cancer.
This is not a celebrity-studded, passing attempt
at charity. This is a major campaign with a grassroots
spirit. Survivorship and education are central
to the LAF mission. Armstrong’s Web site
(www. livestrong.org)
offers a huge array of resources and information
for
survivors.
Another foundation Web site (www.wearyellow.org)
has sold yellow wristbands in packs of 10, 100,
or 1200 to people in more than 60 countries bringing
$31 million dollars thus far.
The Lance Armstrong Foundation was founded in
1997 and is located in Austin, Texas
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